.
About Project
Arkun aims to transform targeted personalised advertising by creating customised video content for business owners and distributing it directly to their contact lists via Social Media tools like Whats App. By leveraging advanced AI technologies and a dedicated creative team, Arkun delivers impactful advertising solutions that enhance brand visibility and engagement.
Scenario:
A business owner provides a brief overview of their brand and business, and Arkun creates a tailored video ad. The video is then shared with each contact in the business owner’s list, personalised with their names, through Social Media tools.
Key Features:
- Custom Video Creation:
- Business owners submit their brand details.
- Arkun’s team designs and produces a personalised video advertisement.
- Personalised Distribution:
- Contacts are extracted from the business owner’s list.
- Videos are personalised with each contact’s name and shared via Whats App
Overcoming Challenges:
Video Quality and Relevance:
- Creative Expertise: Arkun employs a team of skilled designers and video editors to ensure high-quality and engaging content.
- AI Personalization: AI algorithms are used to tailor the video content to the business’s unique requirements and target audience.
Efficient Distribution:
- Automation Tools: Implementing robust automation tools for efficient video distribution to multiple contacts simultaneously.
- Scalability: Ensuring the system can handle large contact lists without compromising delivery speed.
User Trust and Engagement:
- Clear Communication: Providing business owners with clear guidelines and expectations for the video creation process.
- Feedback Mechanism: Collecting feedback from both business owners and recipients to continuously improve video content and distribution strategies.
Privacy and Security:
- Data Protection: Implementing strong encryption methods and privacy protocols to safeguard contact lists and video content.
- Compliance: Adhering to relevant data protection regulations to ensure secure and ethical handling of personal information.
Benefits to End Users:
Enhanced Brand Visibility:
- Personalized Outreach: Personalized videos create a more intimate connection with the audience, enhancing brand recall and engagement.
- Wide Reach: Leveraging WhatsApp’s extensive user base to reach a broad audience effectively.
Time Efficiency:
- Streamlined Workflow: Arkun’s automated systems handle video creation and distribution, saving business owners significant time and effort.
Increased Engagement:
- Interactive Content: Personalized videos are more likely to be viewed and shared, increasing audience engagement and brand awareness.
Cost-Effective Advertising:
- Resource Optimization: By reducing the need for extensive manual effort, Arkun offers a cost-effective advertising solution for business owners.
Continuous Improvement:
- Learning from Feedback: Constantly refining video content and distribution methods based on user feedback to ensure maximum effectiveness.
Project Information
Skills:
- Video Production
- Machine Learning and AI
- Automation Tools
- API Integration
- Data Security
- UI/UX Design
- Digital Marketing
Location:
- Bengaluru, Karnataka, India